Buyer Enabling Content

Whether through social media, online chat, direct or channel sales, one of the roles of marketing is to enable buyers and sellers to have the right kind of business conversations. Those conversations that lead to good quality business that benefits both buyer and seller. One key way to achieve this is through effective buyer enabling content. This assessment module covers the key capabilities needed to map buyer journeys and create enabling content.

If you take a few minutes to assess these capabilities you will get an instant performance dashboard and will be able to request an executive report.